Eureka is the essence of natural luxury, captured through every element thoughtfully crafted to reflect its values and commitment to purity. The minimalist, lowercase wordmark features a subtle connection between the U and R, as well as the E's, symbolizing a harmonious union with nature—a defining principle of the brand. The primary colour palette composed of earths tones draws directly from nature, grounding the brand in organic authenticity. Black and white elements further emphasize its clean, refined aesthetic, giving Eureka a timeless, understated sophistication.

At the heart of Eureka is its seven-pointed, asymmetrical star icon, which can be used in place of the logo, to add character to visual elements, as a favicon, etc. Each ray symbolizes a foundational value: Transparency, Purity, Harmony, Sustainability, Integrity, Innovation, and Wellness; while its irregularity reflects the brand's dedication to authenticity and raw beauty. It also serves as a visual expression of that ‘Eureka!’ moment—capturing the spark of discovery and excitement that comes with finding something extraordinary, such as the perfect skincare product.

The choice of IvaOra Display, a classic serif with a refined and high-end feel, enhances Eureka’s aura of elegance. The clean lines and restrained sophistication of the font pair beautifully with the earthy palette, representing a brand that embodies organic luxury, integrity, and thoughtful care for both skin and nature.